TEAM

LORENZO FRANCHINI

MARKETING & OPERATIONS MANAGER

Passionate about sports and oriental disciplines, Lorenzo earned a Master’s Degree in International Business & Development with a thesis on the economic-sustainable aspects of Vertical Farming, considered by him one of the possible solutions to the devastation of our planet’s resources.

Within VF Italia, he sets up and monitors marketing campaigns through the use of the website and social media channels, organizes and participates in events around the world, and manages relations with stakeholders.

It keeps an eye always focused on the future of the company and the sector.

GUIDO MEDICI

COMMUNICATIONS MANAGER & ADMINISTRATION

Amateur traveler, impromptu writer, passionate about basketball and surfing. A graduate in Political Science and a master’s degree with honors in Journalism and Editorial Culture, Guido has approached the world of Vertical Farming especially for its social and political implications.

Within VF Italia, he manages the contents of the site and social accounts, together with Lorenzo he manages relations with customers and suppliers. Finally, he follows the administration.

Firmly convinced that all of this represents the present and the future for a more sustainable agriculture.

NICOLA LEONI

ENERGY & ENVIRONMENT DEVELOPER

A rare observer, thirsty for knowledge, Nicola is obsessed with looking for solutions that integrate human needs with respect for the environment.

He holds a Master’s Degree in Environmental Engineering and a Renewable Energies curriculum.

He cofounded VF Italia to move from theory to practice and make his contribution to make the Earth a better place for everyone.

He dreams of forming a team with transversal skills that, with passion, self-denial and generosity, pursue the goal of a more livable world.

LUCA CONTI

GREEN BUSINESS DEVELOPER

Lives the territory, agriculture and the environment on a daily basis, combining passion and work.

Luca grew up in the Parma Apennines, where he opened a farm in 2012. Graduated as an agricultural expert, he then obtained a degree in Agricultural Technologies and is now completing the academic path with the masterful, Technical and Economic address.

Inside VFItalia takes care of everything concerning the agronomic aspect: initial assessment, vegetative development, health, production and transformation.

Fully aware that Vertical Farming represents an excellent solution to combine technological development with sustainability in its broadest meaning

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